Woodward and Park
Providing an elegant dining experience to the local community.
Project summary
After commissioning Green Olive Media for the identity of their new restaurant, the Boulevard Group asked me to expand on those initial concepts to develop a website and brand before their grand opening.
Project details
2019
Boulevard Group
UI Design
Building Blocks
As a new restaurant, Woodward and Park had a logo and an idea for their identity. To design the website I was provided with these three elements.
Design Elements
Picking up on the rustic elegance of the interior, combined with the colors and typography of the provided identity, I defined basic visual elements to use as building blocks for the website.
Borders
Fonts
Section Headings
Headings
Copy Text
Colors
#191919
#252626
#7A4F36
#F2E4B1
#ECE8DC
Combined with
Illustration
Bringing the various elements and themes of the restaurant together created an effect that can be described as "art deco gone rustic," providing a unique sense of elegance that is highly relatable.
Recently Read
Story: Substance, Structure, Style, and the Principles of Screenwriting
by Robert McKee